What I learned about Propaganda

 Since we learned about the World Wars in our middle school history classes, we’ve all been aware of propaganda and how our government strategically used it to alter our perceptions of what was really happening out in the world. The presentation was given on propaganda, however, made me see it in a new light. The presentation made it clear that propaganda is not a thing of the past, it is still strategically utilized today. As we look back at early examples of propaganda, it's easy to see in hindsight how conniving they were. Propaganda is misleading or biased information used to promote a particular political cause. The most obvious example of this, and one that comes to my mind any time I hear the term propaganda, is the well-known Uncle Sam “I want you…” poster, urging young men to join the armed forces. This was at a time where Americans often didn’t grasp the depth of the horrors of war. This made it possible, and actually easy, to mislead young men into thinking that joining the army was a noble, positive thing for them to do. These propaganda messages failed to illustrate the downsides of joining the war, and how horrible the scenes of the war really were. 

Today, propaganda takes a slightly different form, and while it's less recognizable in real-time, we now know more about what the government is capable of. I found it very interesting to look at memes as modern sources of propaganda. Interestingly, the term ‘meme’ is actually defined as “an idea, behavior, style or usage that spreads from one person to another in a culture”. It's astonishing the rate at which memes are shared on social media, with over 70% of users sharing at least one meme every day. Memes are used to communicate and often promote viewpoints usually using satire. Similar to how propaganda has always been used, memes underscore the significance of events and can sometimes be misleading or biased. Some memes are used to underscore certain political viewpoints, thus supporting the opposing view.

 

This meme on the left, for example, underscores the importance of global warming and seeks to present the viewer with the opinion that “they'' are lying to us about global warming and we shouldn't trust what Time Magazine writes. Or the meme on the right, attempting to criticize and sway voters against then-presidential candidate Hillary Clinton. As users of social media, we are exposed to dozens, if not more, memes every day. So it’s understandable why this would be a pertinent use for spreading calculated messages. Often, they simply make us laugh, and convey a message without us even realizing it. They have the power to seep into our brains and change our opinions. This modern use of propaganda is something we should all be on the look for. We have a personal responsibility to be aware that it's out there, be able to identify it and be able to correctly interpret it. This is how we take power back from the ones who are trying so hard to deceive us. 


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